By Alwyn Thomas, commercial property specialist at award winning
Harding Evans Solicitors.
Finding a Manager
One of your first problems will be finding a manager. There will
be plenty of people out there prepared to act as your “manager”
for a share of your income and a controlling interest in you as
an artist. Great care should be taken in appointing your manager.
The person or company needs to be experienced and trustworthy and
have the necessary contacts in the music industry to move your career
forward at a pace that is acceptable to you.
Your manager’s role will be to advise on the selection of
your material, publicity arrangements, your wardrobe and image and
the general development and presentation of your talent. The manager
will expect to receive a fee for his work plus expenses normally
in the rage of 15-25% of your earnings. These arrangements will
be set out in a legally binding contract called an Artist’s
Management Agreement. These contracts typically run to some 20 pages
or so. The manager’s work will, hopefully, assist you in obtaining
that elusive record deal…..
The Recording Contract
Your Recording Contract will be lengthy and complex, governing
your relationship with the record company. In essence, the contract
will ensure your commitment to record your material and the company’s
obligation to pay you royalties.
The contract may provide for one single release or for a number
of albums. However, you will find that if your first record is a
flop the record company will end the relationship. The ability for
them to do so will be set out in the contract.
There is no standard royalty rate. Contracts which I have been
involved in have varied between 7% and 20% of the wholesale price
of the record depending on your bargaining power. You may be able
to negotiate an advance against your royalties at the outset which
will be recoupable by the record company from the royalty payable
on sales income.
Music Publishing Agreement
If you write your own material you will require a Music Publishing
Agreement to safeguard your income from the exploitation of your
copyright in the material. This income will derive from the actual
recording of the material by the record company, public performances
of the material, music videos, etc. Your publisher will collect
this income for you via membership of various royalty collection
agencies. From my experience he will expect 30% of this income as
a fee.
Producer Agreements
You will need a “hit producer” to control your recording
project and to create a commercially acceptable sound. The Producer
Agreement will provide for the number of tracks to be produced,
timescale for the recording, a budget for the process and set out
exactly what the producer is to deliver. The record company may
well pay the up-front production costs but will seek to recoup these
costs from the royalties payable to you.
There may be other contracts necessary, depending on the circumstances.
These contracts are not for the faint-hearted and expert advice
from an experienced lawyer is always necessary to avoid locking
yourself into a contract you will later regret (ask George Michael
about it!)